Kent Nordic is an independent consultancy providing insight and editorial strategy to businesses in real estate, finance and investing. I started the company in 2020 after spending eight years as a journalist in London, most of it at Bloomberg News.
During my time as a reporter, I encountered a lot of corporate content, much of it safe or forgettable. But when I began working directly with businesses, I saw just how much interesting material they had at their disposal, from original research and expert knowledge to unique perspectives on the bigger stories unfolding around them.
By bringing a journalist’s perspective – knowing how to spot a story, find the right angle and tell it well – I help brands publish content that entertains, earns trust and builds real influence.
The service is designed to be more than a traditional freelance writing or editing partnership. Whether a business is looking to raise funds, enter a new market or change how customers perceive it, I often become involved long before the writing begins, working closely with clients to understand their objectives, dig into data, interview subject matter experts and identify the ideas that matter.
In-depth reports, articles, video series and podcasts are the most visible results of the work, but the narratives developed along the way can help bring consistency and direction to a business's wider communications.
Kent Nordic is based in Stockholm, but most of my clients are global brands operating from Europe and North America. For projects that need complementary skills, I work with a trusted network of creative freelancers.
Not sure where to start? Book a free consultation here.
– Patrick Gower